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Case Study · Modeling & Talent Agency · Bangkok

How Morgan & Preston became Bangkok’s #1 modeling agency — on Google and on AI.

An established agency whose reputation didn’t show up in search. After an SEO and AI-visibility program: #1 in Google’s Map Pack and organic, and the unprompted pick of every major AI engine — Perplexity, ChatGPT, Gemini and Google AI Mode — plus roughly 3× more qualified applicants.

#1

in Google’s Map Pack — the highest-rated agency shown, 4.9★ / 60 reviews

#1

organic result — above every competing agency on the same search

AI · 4 engines
4/4

Perplexity, ChatGPT, Gemini & Google AI Mode all recommend them — unprompted

+237%

Increase in Organic Impressions

+2,934%

Increase in Organic Traffic

+241%

Increase in Ranking Keywords

The company

Morgan & Preston Models.

Editorial fashion photograph from the Morgan & Preston Models roster, shot for GQ
From the M&P roster · editorial for GQ

Morgan & Preston Models is an established Bangkok modeling & talent agency — running since 2017, with a roster that has cast for brands like Hyundai, Lazada, Vogue and Huawei. That credibility is theirs; our job was to make sure the people searching for “the best agency in Bangkok” actually find it.

Hyundai Lazada Vogue Huawei Est. 2017
The challenge

Not found in search.

Morgan & Preston has cast for Hyundai, Lazada, Vogue and Huawei since 2017 — a genuine roster with a reputation to match. None of that showed up where it mattered most: the search.

When a brand typed “best modeling agency Bangkok,” a competitor or a directory took the click. And the online brand didn’t yet look like the calibre of the actual work — so even the people who did find it weren’t seeing the real thing.

The solution

Findable on every
engine that matters.

01 · Brand & presentation

Present the roster the way the work deserves — so the brand finally matches the calibre of the casting.

02 · Search visibility · SEO

Own the Google map-pack and the #1 organic spot for the high-intent searches brands actually type.

03 · AI answers · GEO / AEO

Engineer the signals that make every major AI engine recommend Morgan & Preston — Perplexity, ChatGPT, Gemini, Google AI Mode — without ever being asked by name.

Extra insights

Top of the page, walking in the door.

Ranking #1 on Google and getting named first by AI isn’t the point on its own — it’s the door. Since we took over their search visibility, the right people find Morgan & Preston before they find anyone else.

3×
more qualified applicants
since the program began
#1
Google Map Pack
4.9★ · 60 reviews
#1
Google organic
above every competitor
37%
more leads
since the program began
4/4
AI engines recommend them — Perplexity, ChatGPT, Gemini & Google AI Mode, unprompted
Lisa Sanhoom Lisa Sanhoom Managing Director, Morgan & Preston Models
Recognition
“They transformed how we present our talent to the world. The brand finally looks like the work we actually do.

Same agency, same roster — a completely different brand perception once the search visibility and content system were in place.

First on Google. First across AI. First in mind.

Be the answer

Be the #1 answer in your market — on Google and on AI.

That’s what we build. See where Google and AI put your business today — and where Morgan & Preston’s results could be yours.

Free · 48-hour turnaround · No lock-in.