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Case Study · Italian Deli · Bangkok

How Jet Italian Deli won Google and the AI engines in Bangkok.

#1 on Google for italian deli and italian grocery, top 2 for Parma ham and Italian cheese — and recommended by every major AI engine, with Google’s AI naming Jet the #1 delivery pick.

+348%

Increase in Organic Impressions

+1,983%

Increase in Organic Traffic

+181%

Increase in Ranking Keywords

The company

Jet Italian Deli.

Burrata with fresh tomato and basil served at Jet Italian Deli, Bangkok
Burrata, from the Jet Italian Deli counter

Fox Funnels built Jet Italian Deli from zero — no website, no following, no digital footprint. Today it’s a counter Bangkok knows for cold cuts, cheese and fresh mozzarella, found first on Google and recommended by AI.

What we built

The position competitors can’t fake: an established brand that owns Google and the AI answer at the same time, so the first name a hungry customer sees is Jet.

SEO GEO AEO
The challenge

Known, but hard to find.

Day one was a kitchen and a dream — no website, no following, no digital footprint at all. Great imported product doesn’t rank itself, and it doesn’t get found without one.

So we made sure Google’s AI names Jet first when buyers are ready to order.

Recognized across AI — no brand mention needed

Google AI Overview — cites Jet’s own product page by name Google AI Mode — #1 delivery pick for burrata & Parma ham ChatGPT — recommends Jet, cited to its site & Time Out Bangkok Gemini — #2 for burrata & Parma ham, richest brand knowledge
Google’s AI Overview, citing Jet’s own product page: “try Jet Italian Deli… hams aged 18 to 24 months.”

Zero misinformation — every engine knows Jet accurately, recommends it to buyers, and cites it back to its own website.

Extra insights

Where Jet ranks on Google.

Measured live, Bangkok / Thailand results — Jet owns the top of Google for the searches that define its category.

#1

organic — italian deli bangkok

#1

organic — italian grocery bangkok

Top2

organic — parma ham bangkok

Top2

organic — italian cheese bangkok

R Roberto Founder, Jet Italian Deli
Recognition
“Day Zero: just a kitchen and a dream. No website, no following, no digital anything.

Today that kitchen ranks at the top of Google and is recommended by AI — in his own words.

Be the answer

Be the name Google and AI give first in your category.

Own the top of Google, and the answer AI gives. What does AI say when buyers double-check your business?

Free · 48-hour turnaround · No lock-in.